Pepper and the B2B Technology Marketing Community on LinkedIn conducted a comprehensive survey, leveraging the combined wisdom of 50,000+ B2B marketers to uncover the industry’s top challenges. There’s no doubt that marketing automation is a hot topic now, as many marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? In this joint survey, Pepper asked key questions of industry experts, including:
Over 900 survey responses go into this easy to digest, information-rich report—and now it’s available to help you gauge and adapt your own marketing automation strategy. Read the full report here.
Want to learn more? Check out our PepperPulse blog post about the top 5 trends in marketing automation.