What´s new?

What´s new?

  • iris Pepper is a proud finalist of the 2014 Markie Awards! iris Pepper is a proud finalist of the 2014 Markie Awards!

    The Markie Awards honor the most creative marketing campaigns in various categories and looks specifically at campaign results, creativity of artwork and delivery mechanism. iris Pepper has been nominated in the category Extraordinary Email for the Infineon Christmas calendar.
     
    The online

  • Pepper claims Summit Creative Awards! Pepper claims Summit Creative Awards!

    Looks like Santa’s coming early this year! Pepper is the proud winner of two Summit Creative Awards, awarded at this year’s Annual Summit Creative Award® 2014 presentation.
     
    Pepper won twice in the category “self-promotion”.
     
    The entire Pepper team won a bronze award

  • Pepper wins MINI pitch! Pepper wins MINI pitch!

    If you happen to be in Germany, it’ll be hard to miss the highly localized and strong visual MINI poster campaign that has recently hit the streets nation-wide.
    The essence of the message? If you’ve had your MINI for four years

  • On-demand webinar now available On-demand webinar now available

    Despite being one of the top B2B buzzwords of 2013, “marketing automation” hasn’t been adopted by as many companies as you’d think. According to our recent survey, about 50% of businesses still haven’t tested the waters. It may have something

  • Demand gen with your coffee? Demand gen with your coffee?

    At a breakfast panel held by the Chicago chapter of the Business Marketing Association, Pepper’s own Jennifer Stoll, Head of Strategic Planning for Pepper North America and clients Theresa Damato, Senior VP of Marketing at Trustwave, and Eric Marcy, VP

  • Marketing Automation Trends Report 2014 Marketing Automation Trends Report 2014

    Pepper and the B2B Technology Marketing Community on LinkedIn conducted a comprehensive survey, leveraging the combined wisdom of 50,000+ B2B marketers to uncover the industry’s top challenges. There’s no doubt that marketing automation is a hot topic now, as many

  • Success with marketing automation Success with marketing automation

    Marketing automation has proven to be an ideal solution for lead nurturing and for supplying your existing customers with relevant information. Learn more about how it supports your marketing—along the entire customer lifecycle—by reducing costs and increasing your leads to sales.
    Pepper has developed

  • Pepper takes home creative awards Pepper takes home creative awards

    Pepper, a Computershare company and an integrated marketing and communication services agency, is a multiple award winner in the 2013 Summit Creative Award® competition for its creative work for Trustwave, Axway and Pepper internal.
    Pepper won the following awards:
    Gold – Category:

  • Martin Besl joins as Creative Director Martin Besl joins as Creative Director

    On April 1st, Martin Besl started as creative director at the international marketing and communications agency, Pepper. As head of the art team, he reinforces the creative division in Pepper’s Munich office. Clients such as HP and Symantec will be served

  • BtoB names Pepper top agency BtoB names Pepper top agency

    Pepper was ranked one of the Top Agencies of 2013 by BtoB Magazine for the second consecutive year.
    The honorable ranking is part of BtoB’s special report of top marketing agencies released each March. Recognized agencies were selected based on overall performance, including percent

Marketing Automation Trends Report 2014

Posted on 28.01.2014evan heigert

B2B Marketing Automation ReportPepper and the B2B Technology Marketing Community on LinkedIn conducted a comprehensive survey, leveraging the combined wisdom of 50,000+ B2B marketers to uncover the industry’s top challenges. There’s no doubt that marketing automation is a hot topic now, as many marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? In this joint survey, Pepper asked key questions of industry experts, including:

  • What are the biggest barriers to marketing automation adoption?
  • What marketing automation benefits do marketers expect?
  • How do marketers evaluate marketing automation vendors?
  • How do marketers measure ROI of investments in marketing automation?

Over 900 survey responses go into this easy to digest, information-rich report—and now it’s available to help you gauge and adapt your own marketing automation strategy. Read the full report here.

Want to learn more? Check out our PepperPulse blog post about the top 5 trends in marketing automation.