TruSystem 7500

TRUMPF Medical Systems

The challenge

Pepper was commissioned to renew the communicative presence of TRUMPF and create a comprehensive approach to marketing materials. The concept was to be implemented for the first time in a brochure for the new TRUMPF Premium operating table TruSystem 7500.

The idea

Pepper used an emotional approach to link technological characteristics and create the basis for the introduction of future products. Instead of placing the product itself in the foreground, the key visual conveyed the core properties through a combination of “man and nature”. Unusual compositions attracted attention and differentiated TRUMPF’s products from the competition. The link to the product itself was made by the headlines and emotionally charged references to the main points. The product brochure “TruSystem 7500” and a sales kit for the resellers including a sales guide, client presentation and accompanying PR and marketing materials, were implemented.

The result

High level of customer satisfaction
Strengthened innovative leadership of TRUMPF
Increased awareness through exceptional representation
Creation of several follow-up brochures for other product groups
Emotional charge of the TRUMPF brand

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