TRUMPF Medical Systems
Pepper was commissioned to renew the communicative presence of TRUMPF and create a comprehensive approach to marketing materials. The concept was to be implemented for the first time in a brochure for the new TRUMPF Premium operating table TruSystem 7500.
Pepper used an emotional approach to link technological characteristics and create the basis for the introduction of future products. Instead of placing the product itself in the foreground, the key visual conveyed the core properties through a combination of “man and nature”. Unusual compositions attracted attention and differentiated TRUMPF’s products from the competition. The link to the product itself was made by the headlines and emotionally charged references to the main points. The product brochure “TruSystem 7500” and a sales kit for the resellers including a sales guide, client presentation and accompanying PR and marketing materials, were implemented.
- High level of customer satisfaction
- Strengthened innovative leadership of TRUMPF
- Increased awareness through exceptional representation
- Creation of several follow-up brochures for other product groups
- Emotional charge of the TRUMPF brand